
Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways
Lessons from Arab Health 2025: What You Need to Know
Arab Health 2025 gathered the global MedTech community for an exciting showcase of innovation, networking, and industry trends. In this blog, we break down key learnings—how to maximize your tradeshow impact, the latest industry buzz, and strategic insights for standing out in a competitive landscape. Plus, we explore how Arab Health compares to MEDICA, helping you decide which event best aligns with your business goals. Whether you attended or are planning for next year, this recap provides valuable takeaways to refine your MedTech marketing strategy.

2025: The Year to Revolutionize Your Marketing.
The life sciences industry has long relied on traditional approaches to marketing, often lagging behind other sectors in embracing digital transformation. At The MedTech Marketing, we see 2025 as the year this changes. It’s time to make marketing a strategic driver of success. By adopting innovative strategies, companies can cut through the noise, stand out, and achieve measurable results. Here are five smart marketing strategies we recommend to embrace in 2025

How to Create Success Against All Odds. HealthTech Executive Panel
At these complex times, each success is amazing. Recently, it was inspiring to see not one, but several prominent achievements coming from the Israeli healttech eco-system.
Daria Lemann-Blumenthal, led BELKIN Vision to one of the most prominent strategic acquisitions in the Israeli medtech.
Keren Leshem, completed a successful $10mil fundraising for OCON Therapeutics , a remarkable milestone in the women health domain.
The panel was joined by Dr. Avital Adler, PhD, Principal at aMoon Fund. Avital brings a broad perspective on the global private and public health-tech markets. She discussed the market outline for biotech , digital health, and medical devices and discuss what turns the company into a success both in fundraising and IPO processes.

How to Shine at MEDICA with Smart Marketing Strategies
This year, I attended MEDICA , representing The MedTech Marketing and our customers R.S NESS Group. Overall, it was a super productive and rewarding event, with impressive results: 13 high-quality meetings, translating into potential business opportunities, numerous innovative companies met, and valuable new connections fostered.
So, why was MEDICA 2024 such a success for us?
As the curtains fall on this amazing tradeshow, I want to take a moment to reflect on my experience and learnings and share some best practices and actionable insights on how to maximize the MEDICA experience