Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways
Where did I start?
My work around the congress started long before I set foot in Dubai. Leveraging smart data-based tools and The MedTech Marketing experts, I screened thousands of attendees to pinpoint 500 who matched my ideal target audience profile. I then approached them through a targeted LinkedIn and email campaign to pre-schedule meetings. This ensured a packed and productive agenda instead of leaving things to chance. Here is a snippet of interesting and innovative companies I met during the show including MTD Group, HoloRay, TANITA Europe - Leading Health Insights B.Well Swiss AG DEHAS MEDICAL SYSTEMS GMBH and many more. Thank you Pavel Verblyudenko, Daniel Roberge, PMP Takeshi Yamakoshi Geert Groenewegen Jens Mittendorf - it was a pleasure to meet you and learn about your innovative products!
Meetings with Holoray, MTD Group and Tanita
The Art of Standing Out
During the show, I posted on LinkedIn and shared my experience, driving attention to my attendance and welcoming meetings and inquiries.
Arab Health or MEDICA? This is the Question
Many Ask: Is Arab Health Better then MEDICA?
Both shows are relevant, but each serves a different purpose. Arab Health serves as a gateway to the MENA and Asia markets. The booths are larger, and the tradeshow is more impactful, but it can be a bit chaotic, with identical hall names making navigation tricky. MEDICA, on the other hand, remains critical for companies targeting the European market, as it still attracts a strong core audience from that region.
The Israeli Connection
How did I feel as an Israeli visiting the UAE?
Most welcome!
Visiting the Israeli consulate in Dubai was a highlight, where we heard from Consul Liron Zaslansky 🎗️and Deputy Consul Dana Filber about the important work being done and brainstormed with fellow Israeli MedTech business leaders about regional opportunities. Aviad Tamir and Mariam Thomas did a great job supporting us during the congress with valuable connections in the local market.
It was wonderful to meet with friends and make new valuable acquaintances.
The people I met were incredibly collegial, welcoming, and willing to help in times of trouble—reminding me once again of the power of a unique Israeli kindred spirit.
Beyond Arab Health- Expanding the Boundaries
A successful event is much more than a tradeshow. I took the time to forge valuable connections, and visit cool places (aka Dubai Art club...), network, listen, and just have fun! 🎊
“It was a unique and unforgettable experience. Thank you to everyone who was a part of it!”