How We Helped Our Customers Secure 60+ Qualified Meetings and Maximize Their Impact at HLTH Europe
A successful healthcare conference isn't measured by attendance- it's measured by the strategic meetings you secure and the business opportunities you create.
For HLTH Europe, we partnered with two organizations with different objectives but a shared goal: maximizing the business value of the conference through a strategic, AI-powered marketing campaign.
Using our proprietary event marketing methodology, we helped them increase visibility before the event, engage highly relevant stakeholders, improve meeting acceptance rates, and extend their reach far beyond the conference networking app. The result was more than 60 qualified meetings secured before, during, and after HLTH Europe, along with hundreds of valuable new industry connections.
60+ meetings scheduled for our customers at HLTH Europe
The Challenge
With thousands of healthcare leaders attending HLTH Europe, standing out and reaching the right stakeholders requires more than sending meeting requests through the conference networking platform.
Our goal was to:
Build awareness before the event
Reach highly relevant healthcare stakeholders
Increase the number of accepted meeting requests
Generate qualified meetings before, during, and after the conference
Extend the impact beyond the conference platform itself
Our AI-Powered Event Marketing Methodology
1. Building Visibility Before the Event
We launched targeted LinkedIn campaigns weeks before HLTH Europe to build awareness and generate interest.
By positioning our customers through thought leadership, strategic content, and tailored messaging, stakeholders became familiar with their organizations before receiving meeting requests, creating momentum that translated into stronger engagement during the conference.
Leumit Start LinkedIn Campaign
2. AI-Powered Stakeholder Intelligence
Using AI-powered audience intelligence, we identified the stakeholders most relevant to each organization's goals, including:
Healthcare innovators
Investors
Pharmaceutical companies
Healthcare providers
Innovation leaders
Strategic partners
This allowed us to focus outreach on organizations with a genuine reason to engage.
3. Personalized Multi-Channel Outreach
We combined AI-assisted personalization with automated workflows to deliver highly targeted outreach across LinkedIn, email, and the HLTH networking platform.
Rather than treating the conference app as the entire campaign, we integrated it into a broader engagement strategy that connected with stakeholders across multiple touchpoints.
4. Increasing Meeting Acceptance Rates
By combining pre-event visibility, personalized messaging, AI-powered automation, and strategic use of the conference networking platform, prospects were already familiar with our customers before receiving meeting invitations.
This significantly increased meeting acceptance rates and helped maximize every networking opportunity throughout the event.
The Results
Our campaigns delivered measurable business outcomes:
60+ qualified meetings secured before, during, and after HLTH Europe
Significantly higher meeting acceptance rates through coordinated multi-channel outreach
Strong LinkedIn visibility that generated awareness before the conference
Hundreds of new strategic industry connections, including approximately 800 new LinkedIn connections generated through one campaign
Business opportunities that continued well beyond HLTH Europe, demonstrating the value of extending event marketing beyond the conference platform
“Before we get started, I have to give huge credit to Olga and her team.
Their professional preparation, precise messaging, AI-powered automation that works like magic, and smart use of the conference networking app resulted in more than 30 high-quality meetings- with many more already lined up for after the event.
This is how you prepare for a conference!
As an added bonus, my LinkedIn network grew by around 800 new connections thanks to the campaign.”
“I have to join in the praise. We secured close to 30 high-quality meetings. Professional work from start to finish. Thank you, Olga and The Medtech Marketing team.”
Ready to Maximize Your Next Healthcare Conference?
The most successful conference strategies don't begin when the event opens- or end when it closes. By combining AI, automation, strategic content, and data-driven outreach, healthcare organizations can transform a few days at a conference into months of meaningful business development.
Get in touch to learn how our AI-powered event marketing methodology can help you turn your next conference into a powerful business development opportunity.
