https://themedtech.marketing/knowledgehub daily 0.75 2025-12-05 https://themedtech.marketing/knowledgehub/medica-2025-whats-new-what-works-and-what-you-need-to-know monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/7676508d-d024-4bec-8ac0-e8005c0a6e75/Linkedin+article+cover.png The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know - Make it stand out MEDICA 2025 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764951006890-YQLQVFTWGPI5CNRXREZP/20251117_141232.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know - A word from Talor Sax, Managing Partner, eHealth Ventures “The result: we scheduled — and held — more high-quality meetings than would have been physically possible on-site. In fact, we attracted more relevant organizations through our outreach than we met spontaneously during the conference. Thank you, Olga, for a super productive & professional project.” Read Talor’s post on LinkedIn. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764953438682-RVREJPIX3NKXW83KWDPY/20251120_140150.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764953444611-6IDULVVD5PPHNZOU4045/20251120_140800.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764953438749-3IG1P18CMQMWVSNJJGZR/20251120_143841.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764955315928-YD7TGV3PVGCDRXSGYK4T/20251119_142006.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764955323158-NG2SSISJWNG02ELAQD19/20251119_132353.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764955316088-TOIMKZD1L26NEQR46CCL/20251120_131128.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764955303157-M2BYDLD3F70DAYBTTH2W/20251119_163502.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/6ac83547-b7cf-4ca1-85c9-4fd618b9ced4/20251117_192709.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know - Make it stand out MedTech Marketing Clients’ Dinner at MEDICA https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/9ebfcc0e-5e02-4975-b953-af581e5eb1fd/20251117_164208.jpg The Medtech Marketing Knowledge Hub - MEDICA 2025: What’s New, What Works, and What You Need to Know - There is no doubt, MEDICA is evolving. And if we want to succeed in this industry, so must we. By strategizing, initiating collaborations, encouraging introductions, and building new connections, we turn a crowded conference week into a year’s worth of momentum. Being proactive - not reactive - is what transforms events like MEDICA into long-term value. Already looking forward to MEDICA 2026 and everything it will bring. https://themedtech.marketing/knowledgehub/whats-next-in-healthcare-marketing monthly 0.5 2025-08-01 https://themedtech.marketing/knowledgehub/how-to-stand-out-from-the-crowd-at-arab-health-2025 monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739739588435-JGXR71JV0FJRNYY4HZRV/WhatsApp+Image+2025-02-13+at+2.21.05+PM+%281%29.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739739616261-YS91XY2AQTKV2E33RQEL/WhatsApp+Image+2025-02-13+at+2.17.31+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739739588556-EOAIW0A5NON5MQKKTVYS/WhatsApp+Image+2025-02-13+at+2.21.05+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739740460207-VW1JLD62RJG5PDVKIDMV/WhatsApp+Image+2025-02-13+at+7.51.40+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739741937805-4A1Y4UHQFN6F8POQLDR6/WhatsApp+Image+2025-02-13+at+2.21.04+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739740731834-3LVAFHMOK6QH5KFZYOPW/WhatsApp+Image+2025-02-13+at+7.51.40+PM+%282%29.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739740460343-WDZ7KZ5ZHXI3FQHH1K40/WhatsApp+Image+2025-02-13+at+7.47.31+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739740921895-HTN0HXRNMJS4FT1KVEJ5/1738011466631.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/f19d4ce9-eecc-4135-bf75-6fd41eaeccd4/WhatsApp+Image+2025-02-13+at+7.47.57+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways - Many Ask: Is Arab Health Better then MEDICA? Both shows are relevant, but each serves a different purpose. Arab Health serves as a gateway to the MENA and Asia markets. The booths are larger, and the tradeshow is more impactful, but it can be a bit chaotic, with identical hall names making navigation tricky. MEDICA, on the other hand, remains critical for companies targeting the European market, as it still attracts a strong core audience from that region. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739741388446-E9LE1EVQH4MARRWYQKUC/WhatsApp+Image+2025-02-13+at+2.18.49+PM+%281%29.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways - How did I feel as an Israeli visiting the UAE? Most welcome! Visiting the Israeli consulate in Dubai was a highlight, where we heard from Consul Liron Zaslansky ️and Deputy Consul Dana Filber about the important work being done and brainstormed with fellow Israeli MedTech business leaders about regional opportunities. Aviad Tamir and Mariam Thomas did a great job supporting us during the congress with valuable connections in the local market. It was wonderful to meet with friends and make new valuable acquaintances. The people I met were incredibly collegial, welcoming, and willing to help in times of trouble—reminding me once again of the power of a unique Israeli kindred spirit. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739742211944-2QK07QMT9SH5T4F4WZ8M/WhatsApp+Image+2025-02-13+at+2.19.56+PM.jpeg The Medtech Marketing Knowledge Hub - Arab Health 2025 Unwrapped: Key Insights & Marketing Takeaways https://themedtech.marketing/knowledgehub/2025-the-year-to-revolutionize-your-marketing monthly 0.5 2024-12-18 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/34baed2a-842e-45bd-bfad-c1ef0470b5eb/Screenshot+2024-12-16+221743.png The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. - Make it stand out Example- Multi layer marketing approach implemented for the launch of ENDYEye by ENDYMED https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/9506a2cb-b695-4fd1-b7b4-35d15d4b2d67/Screenshot+2024-12-18+004544.png The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/d7592af2-e16e-4faf-a1f0-c82f6fd326f7/Scinai_Ebook-01.jpg The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. - Make it stand out Example: Scinai Immunotherapeutics User Guide to Drug Development. Expert insights by the company’s leadership team https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1734381178101-X6FP95BR8W3BHNXSI9RR/linkedin+copy-100.jpg The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1734381189838-XWQWUQUNX1I116HH94Q2/linkedin+copy+2-100.jpg The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1734381200977-8C0HG5ZPSXAI8F6F40W2/linkedin+copy+3-100.jpg The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/46db246c-05ab-4bc2-b530-65103872ded1/zygofix+copy.jpg The Medtech Marketing Knowledge Hub - 2025: The Year to Revolutionize Your Marketing. - Make it stand out Example: zygofix.com website https://themedtech.marketing/knowledgehub/how-to-create-success-against-all-odds-healthtech-executive-panel monthly 0.5 2024-12-17 https://themedtech.marketing/knowledgehub/the-art-of-standing-out-how-to-shine-at-medica-with-smart-marketing-strategies monthly 0.5 2024-11-17 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731878946378-A917KA6ZA4J8F7N0R71Q/medica+article+cover+photo.png The Medtech Marketing Knowledge Hub - How to Shine at MEDICA with Smart Marketing Strategies - Make it stand out This year, I attended MEDICA 2024, representing The MedTech Marketing and our customers R.S NESS Group - Solutions For Life Science Companies. Overall, it was a super productive and rewarding event, with impressive results: 13 high-quality meetings, translating into potential business opportunities, numerous innovative companies met, and valuable new connections fostered. So, why was MEDICA 2024 such a success for us? As the curtains fall on this amazing tradeshow, I want to take a moment to reflect on my experience and learnings and share some best practices and actionable insights on how to maximize the MEDICA experience: https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/d5278dd1-37ea-482a-b446-592c9fdf4113/WhatsApp+Image+2024-11-14+at+11.45.14+AM.jpeg The Medtech Marketing Knowledge Hub - How to Shine at MEDICA with Smart Marketing Strategies - 2. Pre-Schedule Your Meetings Spontaneous encounters are great, but a strong pre-scheduling effort is indispensable. At MedTech Marketing, we launched a targeted LinkedIn and email outreach campaign, allowing us to connect with the right people in advance. This proactive approach resulted in 13 pre-scheduled meetings with high-quality leads, enabling us to dive into meaningful discussions without the stress of navigating the event’s crowded environment. In the photo: a super fruitful meeting with Adrian Liljefors , CEO of NOSA . Takeaway: Use digital tools and outreach campaigns to lock in opportunities before stepping into the exhibition hall. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/3a6d11cf-e34f-4f94-bb95-35e2219be51c/WhatsApp+Image+2024-11-14+at+11.44.16+AM.jpeg The Medtech Marketing Knowledge Hub - How to Shine at MEDICA with Smart Marketing Strategies - 4. Offer a Unique Value Proposition A striking observation from this year’s MEDICA was the underrepresentation of marketing-focused vendors. While clinical, regulatory, and translational services were prominently showcased, marketing service providers were rarely seen on the tradeshow floor. This underscored a significant insight: many companies (and vendors) continue to undervalue the importance of creating demand in the market and the pivotal role of robust marketing strategies for thriving medtech companies. At MedTech Marketing, we understand the critical role marketing plays in bridging the gap between groundbreaking products and their target audience. By attending MEDICA, we positioned ourselves as one of the few marketing vendors directly offering strategic services to exhibiting companies, filling a much-needed gap in the industry. In the photo- the talented Natalia Romanova from e-Process Med with whom, we discussed the MedTech Marketing gap Takeaway: Investing in marketing isn’t optional; it’s essential for driving awareness, engagement, and adoption of medtech innovations. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731879820313-0CQYIX733CM3LJ1IDWRB/WhatsApp+Image+2024-11-11+at+4.54.58+PM.jpeg The Medtech Marketing Knowledge Hub - How to Shine at MEDICA with Smart Marketing Strategies https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731879819860-YKS3ZQTGVEB78TS7GX7O/WhatsApp+Image+2024-11-14+at+11.45.56+AM.jpeg The Medtech Marketing Knowledge Hub - How to Shine at MEDICA with Smart Marketing Strategies https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731880043889-SPX58VG4BXECBVNZU245/WhatsApp+Image+2024-11-14+at+11.45.43+AM.jpeg The Medtech Marketing Knowledge Hub - How to Shine at MEDICA with Smart Marketing Strategies https://themedtech.marketing/pastevents daily 0.75 2025-07-01 https://themedtech.marketing/pastevents/hlth-europe-2025 monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/a72edb9e-c9d4-491d-af54-31da3e757492/The+MedTech+Marketing.png PAST EVENTS - HLTH EUROPE 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://themedtech.marketing/pastevents/medtech-women-leaders-executive-meetup-for-international-womens-day monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/ff9ef334-8f89-428a-a31d-fb93405b4ff9/MedTech_women_leaders_Panel_2_1-1.jpg PAST EVENTS - MedTech Women Leaders: Executive MeetUp for International Women's Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://themedtech.marketing/pastevents/marketing-consultations-at-mixiii-health-techil-congress-led-by-iati monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/2ed870ba-8aa7-4f8a-9a4f-1fc9e86fd84f/OLGA.png PAST EVENTS - Marketing Consultations at MIXiii Health-Tech.il Congress led by IATI. - Make it stand out Meet me at MIXiii 2025. ’ ? : __ https://themedtech.marketing/pastevents/mdi-2025-marketing-consultations monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/07eda585-c74b-4498-ad7a-83928d00c689/MDI+2025+OLGA+Rosenman.jpg PAST EVENTS - MDI 2025: Marketing Consultations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/de4ec081-135e-4db4-bd27-be409bbfeca0/RS+NESS_MDI_Expo_01+copy+%281%29.jpg PAST EVENTS - MDI 2025: Marketing Consultations - Make it stand out Get a glimpse into the beautiful design of R.S. Ness Group MDI booth designed by the MedTech Marketing team https://themedtech.marketing/pastevents/arab-health-2025 monthly 0.5 2025-01-07 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/10f32510-f95b-4445-81d5-7393b9d1ccb4/HD-100.jpg PAST EVENTS - Arab Health 2025 - Make it stand out Exclusive collaboration opportunities at Arab Health 2025 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731881871408-X50A6T8OPBSDIHCPQ6D0/medica+article+cover+photo.png PAST EVENTS - Arab Health 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://themedtech.marketing/upcoming-events daily 0.75 2026-02-11 https://themedtech.marketing/upcoming-events/hlth-europe-2026 monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/8b5cb33c-3ec1-4407-83c0-af0575abb98a/MedTech+MKT+Partner+Banner.png UPCOMING EVENTS - HLTH EUROPE 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://themedtech.marketing/upcoming-events/whx-dubai2026 monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1766404063503-ZTD5D01CQ3FZDEZI0USI/1766399481074.jpg UPCOMING EVENTS - WHX DUBAI 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1768985454900-IJJFGIK6KFP5B1C2SYMF/MedTech_IMPACT+AT+WHX+26+%281%29.jpg UPCOMING EVENTS - WHX DUBAI 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/7676508d-d024-4bec-8ac0-e8005c0a6e75/Linkedin+article+cover.png UPCOMING EVENTS - WHX DUBAI 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://themedtech.marketing/upcoming-events/healthil-marketing-innovation-workshop-how-to-market-in-2026 monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1764958370953-MFH4RDEE7KGMBNHM1UPK/HLW202526_FacebookPosts_07+%281%29.jpg UPCOMING EVENTS - HealthIL Marketing Innovation Workshop: How to Market in 2026. - Make it stand out HealthIL Marketing Innovation Workshop https://themedtech.marketing/upcoming-events/jpm-2026 monthly 0.5 2025-12-22 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/01903fbe-e2fb-4a16-90b6-03f001e2f3b7/MedTech_IMPACT+AT+JP+MORGAN+2026.jpg UPCOMING EVENTS - JPM 2026 - Make it stand out JPM 2026 Campaign https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/7676508d-d024-4bec-8ac0-e8005c0a6e75/Linkedin+article+cover.png UPCOMING EVENTS - JPM 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://themedtech.marketing/upcoming-events/tradeshow-marketing-reimagined monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1757527903373-28P91N0OC81SOHUN0V53/The+MedTech+Marketing.png UPCOMING EVENTS - Tradeshow Marketing Promotion https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1736239165555-4KYYJRJBD9HJ45E5L10J/linkedin-100+%286%29.jpg UPCOMING EVENTS - Tradeshow Marketing Promotion https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731881871408-X50A6T8OPBSDIHCPQ6D0/medica+article+cover+photo.png UPCOMING EVENTS - Tradeshow Marketing Promotion https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1739744457444-E9LT85PZ12G65OY61S68/OLGA.png UPCOMING EVENTS - Tradeshow Marketing Promotion https://images.squarespace-cdn.com/content/v1/672b2daf7a6382242403ca7e/1731879820313-0CQYIX733CM3LJ1IDWRB/WhatsApp+Image+2024-11-11+at+4.54.58+PM.jpeg UPCOMING EVENTS - Tradeshow Marketing 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